The Point

My Role

Concept, Design, Implementation

Project Type

Social Platform

Designer

Casey Rowland

Duration

Ongoing

Social Platform

Make your point, but skip the drama.

The Point helps users express and explore perspectives through respectful, structured dialogue.

Current social platforms have slowly ingrained division that is now set in stone by users.

Creating a platform for users that elevates educated and meaningful conversations.

Hard truths

Insight

My hands-on experience with social media led to a moment of clarity: they often favor engagement-bait over fostering thoughtful, civil discourse.

Competitor summary

The most used platforms at this point focus solely on engagement, but lack spaces for deeper connection and mutual understanding.

Visual Style

Brand Identity

The logo and visual elements are designed to feel thoughtful and structured.

Logo Design

A symbol of thoughtful discussion.

Graphics

The logo and colors form abstract shapes and patterns.

Color Palette

The color palette reflects the spirit of respectful debate.

Typography

The sans serif font Figtree was chosen for its clean, readable style, ideal for an educational debate platform.

Becoming visible on socials

Soft-Launching

A glimpse at what’s coming: The Point is taking shape.

As the concept continues to evolve, I began building its presence starting with Instagram. Here’s a look at the first post ideas.

Keep an eye out, there is

more coming soon.

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