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Help NotCo promote their new product launch, NotHangover, a probiotic shot which mitigates the effects of alcohol.
Tell the story of how NotCo discovered the antidote using artificial intelligence to eliminate the zombie that lives within us all.
Here's a story of young souls enjoying the moment, throwing caution to the wind as they party through the night. But when morning comes, they turn into brain-rotting zombies unable to function as human beings.
Without the NotHangover shot, that scenario above will be the ending. We wanted to show this idea cinematically, taking inspiration from a classic zombie movie, Day of the Living Dead.
Coming to a city near you, you’ll find wheatpaste posters on every corner promoting our breakthrough antidote.
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The posters will lead you to our “Living Not Dead Instagram Filter” via QR code for those brave enough to scan. This shows what you can become if you don't take the antidote.
Before your favorite movie, we are going to show cinema advertising to promote the antidote.
At participating bars, enjoy a drink and a shot. A shot of NotHangover!
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Our team discussed how hangovers feel, and fully decided it felt like "death warmed over." Hungover people fit the qualities of zombies, after all. The way in which we advertised the event was like promoting a new zombie movie. I feel confident in this project because we learned a lot related to cinema advertising.
I would expand on the graphic elements, fitting the audience's style better. I would also like to find better uses of the posters in larger spaces, such as billboards.
