Day of the Living Not Dead

Cinema Advertising

NotCo is a plant-based food company, launching their new probiotic shot that reduces hangover symptoms.

Casey Rowland
MJ Park
Radiya Aheto

2024 (16 weeks)

Visual Design
Advertising
Copywriting

Figma
Photoshop, After Effects
Procreate

The Ask

Advertise a product launch for NotHangover, a probiotic shot which mitigates the effects of alcohol.

Position NotHangover as an antidote for the next-day hungover zombie apocalypse.

Coming to a city near you, you’ll find wheatpaste posters on every corner promoting our breakthrough antidote.

The posters will lead you to our “Living Not Dead Instagram Filter” via QR code for those brave enough to scan.

Can you tell who went for a night out?

Before your favorite movies, we'll tease cinema advertising which promotes the antidote.

A real teaser — the product isn't released yet.

At participating bars, try a shot for free!

X marks the spot.

We did it!

We advertised the product as if advertising for a zombie movie. We learned a lot related to cinema advertising with this project!

What would I change or add?

I would expand on the graphic elements, and find better uses of the posters in large spaces, such as billboards.